Search Engine Optimization (SEO) is a vital aspect of online marketing that can help you increase your website’s visibility in search results for specific keywords. It is a process by which the search engine rankings of websites are improved. On-page, SEO refers to on-page elements such as title tags, meta tags, keywords, and alternate texts used in Html coding. Title tags should be in the proper format and the keyword phrase should not be misleading. All of these things contribute to the on-page SEO of a website.
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SEO Introduction:
Search engine optimization or SEO is the act of enhancing the quality and volume of site traffic to a particular web page or a site from search engines using organic methods. SEO aims at increasing the number of visitors that are directed to a particular page from search results without paying for it. SEO favors paid traffic rather than direct or unpaid traffic. SEO is a very useful tool in driving traffic and is considered an effective means for driving traffic, but not for all needs. For more details about SEO and SEM contact here.
Title Tag
Search engine optimization involves optimizing the title tag as well as the other title tags on the page. The first title tag is used to indicate what the page is about. It is suggested to use the keywords and unique content that are relevant to the topic and also, the keywords and unique content that will be helpful to the visitor. If your page is purely text-based, then optimize the text as well so that the search engines will like your page.
The title tag of the website appears at the top of the search results and it shows the users what the page is about. Make sure that the title tag of your webpage is unique, catchy, short, and precise. Also, keep the keywords relevant to the page’s content. For example, if your webpage is about flowers then do not use words like “blooming” or “peonies” in your title tag.
Description Tag
The description tag is not mandatory and it is not essential to optimize the description tag. It is however helpful in improving the search engine rankings of the site. The description should include the main keywords or key phrases that the page is optimized to. Keywords and keyphrases should be used in the title tag as well as throughout the page body. Make sure that your keywords are not too common because search engines may penalize your page if it is found to be too common.
Alt attribute
Search engines prefer websites with proper alt attribute texts. The alt attribute can be used to give prominence to images and other on-page elements. The alt attribute must consist of the keywords that are relevant to the page or its subject. A few examples of good alt attribute texts are the following: “click here”, “go to”, “this is the best page” etc. Make sure that you use these keywords in your alt attribute text to help your site get more clicks.
Meta Description
The meta description is a two-line statement that appears at the very end of a webpage. Make sure that your meta description is unique and descriptive. It is important to give users a quick glimpse of what the page is all about using the keywords you have used in the title tag and the rest of the page’s content.
Conclusion about Onpage SEO
In addition to Search Engine Optimization, another important aspect of SEO is to create a unique title tag, Meta Description, and Meta tags for each web page. Each page will need to be on a separate web server so that each page will have a distinct name and will also have its unique title tag and Meta description. Also, each page will need a different Alt tag so that it can be found when searching by users. With the combination of Search Engine Optimization, unique content, the use of keywords, and relevant meta tags, your website should receive a lot of attention from search engines and viewers alike.
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