Case Study – Satguru Meals
Case Study: Client Overview
Satguru Meals is an Indian vegetarian tiffin service in Scarborough that is dedicated to fresh, hygienically prepared vegetarian food. They focus on home-style cooking and provide tiffin services for those who would like to eat home-cooked, healthy meals as alternatives to fast food.
Their client includes people ranging from international students to working professionals and even families who need everyday meal help. Authentic taste and comfort of home-cooked meals help them to remain the preferred choice for many users, who Satguru Meals aims to serve.
With unmatched delivery timelines, Satguru Meals focuses on set meal plans tailored to customer preferences. This makes them the go-to option for people in the Scarborough area looking for simple vegetarian meal options.
Objectives
Enhance Satguru Meals online visibility and brand recognition through strategic social media marketing.
Implement effective lead generation strategies to drive inquiries and conversions.
Optimize the company's website to improve user experience and increase online conversions.
Awareness among people about the company.
Awareness among people about the company.
Achievements
Brand Recognition and Reputation
Targeted Lead Generation per month
Boosted Website Performance
Rise in Enrollments through Social Media
Business is consistently growing with high- quality leads.
Concerns they have
Satguru Meals has been showing digital marketing and other technical difficulties, which were resolved after working with DG Rocket. The primary concerns are stated and described below.
Website Hacked (Malware Attack & Defacement)
The business had lost its malware attack compromised web site. As a result, security lapses were accompanied by portions of the website being defaced or sent to spammy pages. These types of activities spoiled the website’s image and rendered it unfit for users to browse.
Security and SEO Consequences
Malware infections activate security alerts on browsers as well as Google Safe Browsing. Therefore, visitors were in freefall along with the SEO penalties of losing page rank or being de-indexed by Google. The web pages would then be pushed lower in search results.
Loss in Organic Traffic and Keyword Rankings
The website was actively receiving Google traffic but after being hacked the site was defaced as well as losing all its historic keyword rankings which led to organic traffic tumble. This severely impacted the number of daily inquiries and leads that were received.
No Visibility for Target Keyword: “Tiffin Service in Scarborough”
Losing visibility for the business core keyword, “tiffin service in Scarborough,” was the most critical setback. This is a highly competitive keyword that is critical for local customer capture. Following the hack, the company’s website was completely invisible, not ranking at all in the top 100 search results.
Weak or Inconsistent Social Media Presence
Satguru Meals did open social media accounts, but the strategy was half-baked. Their posting was erratic, branding was not uniform, and there was low interaction with their audience. That diminished their ability to engage with the community, market their meals, and convert followers into paying customers.
Goals
DG Rocket established measurable and reasonable goals to reactivate Satguru Meals’ digital presence. These goals included quick fixes as well as strategies for sustainable growth:
Recover The Website And Restore SEO Health
The first action was to triage the damaged and hacked website, which meant removing all malware, ensuring full functionality, and putting locks on all doors to prevent future hackers from coming in. In terms of SEO, regaining Google’s trust and getting the site reindexed without penalties, was the aim.
Achieve Google Ranking for Primary Keyword “Tiffin Service Scarborough”
All efforts were geared towards visibility for the “tiffin service in Scarborough” keyword phrase to ensure that Satguru Meals’ potential and existing clients were served appropriately. This phrase has high local intensity, which makes it crucial to target Satguru Meals’ audience. The goal was not only to regain lost positions, but also to get into the top 3 listings on Google.
Establish the branded business as the authoritative and preferred service provider, as well as improve brand perception among potential customers.
Construction of a uniform and authoritative digital footprint on local forms of digital media and directories was necessary to improve local SEO signals and mentions, perception, and aid trust while aiding localized brand discoverability.
Increase Engagement and Visibility with Social Media
Social media was recognized as a missing channel for Satguru Meals. The objective was to design and build a thoughtful brand-centric content strategy that develops community and encourages followers to engage with meals, reviews, offers, and behind-the-scenes content.
Generate Inquiries and Leads via Organic and Social Methods
Ultimately, the primary overarching business objective pursued was to grow the number of Website inquiries, WhatsApp messages, and social DMs received daily as leads. Inbound interest from SEO and social media channels is growing would demonstrate the overall success of the digital strategy.
DG Rocket's Strategy & Execution
To reacquaint the target audience with Satguru Meals, DG Rocket crafted a comprehensive digital marketing plan centered around recovering technical SEO, local keyword servicing, content marketing, and building digital communities.
Technical SEO Recovery
1. Malware Removal and Security Patches
We completed an exhaustive search to locate and extract all harmful code and backdoor implants. After cleansing, we configured additional security measures in the form of updates to defend against future incursions.
2. Google Search Console Cleanup
All issues flagged including manual actions, indexing errors, and others were resolved, and a Google reconsideration request was submitted. We also reviewed and disavowed all backlinks which were likely toxic and contributed to the drop in the website’s SEO score.
3. Website Backup, SSL Configuration & Firewall Implementation
A safe environment was created with automated website backups, integration of an SSL certificate for HTTPS, and a web application firewall (WAF) to intercept nefarious activities.
4. Page Speed Optimization & Core Web Vitals Check
To meet and exceed Google Core Web Vitals metrics, we compressed image files, curbed server response time, and rectified layout shifting, all to enhance user experience and SEO performance.
Keyword Approach & On-Page Integration
1. Keyword Research
Worked primarily on “tiffin service in Scarborough” and broadened to long-tail local variations such as “Indian veg tiffin Scarborough,” “tiffin delivery services near me,” etc.
2. Meta Tags and Content
Enhanced previously existing ones by adding SEO-compliant meta titles, descriptions, H1s, and alt tags of images to all documents, which increased the pertinence of the content to the keywords.
3. Local Schema Markup
Enabled rich snippets in the form of star ratings, address, and phone number in results by adding structured data using schema for LocalBusiness.
4. Blog Strategy
Focused on local cuisine, meal time tips, student guides, and nearby search terms to write SEO-optimized blog articles for building cumulative traffic over time.
Off-Page SEO & Link Building
1. Citations
Added and improved listings on Google Business Profile, Yelp, Bing places, and Canadian niche directories.
2. Backlink Acquisition
Through food niche directories, guest blog opportunities, and partnerships with influencers based in the area, high authority backlinks were obtained.
3. Review Acquisition Strategy
Through an easily executable system that involves sending review requests through WhatsApp or email after meal deliveries, local reputation and ranking trust level were enhanced.
4.Community Involvement
Engaged in local Facebook groups, forums, and Reddit threads, adding real value while linking back to relevant threads.
Social Media Optimization & Marketing
1. Account Revamp
Changed Instagram and Facebook accounts by optimizing the entire visual branding elements, including the profile picture, biographies, contact buttons, and implementing a cohesive color scheme
2. Content Calendar Implementation
Developed a schedule that contains content for the entire week, including:
- Promoting meals
- Showcasing the client’s testimonials
- Special offers premiums
- Sharing BTS (Behind The Scene)
- Engagement Campaigns
- Implemented polls, reels, giveaways, and Q and A sessions to interact closely with Thunder Bay Pizza and retain the followers.
- Paid Promotions
- Implemented advertisement campaigns that are ultra-local and are directed to students and workers in Scarborough, resulting in increased leads and direct messages.
Local SEO Focus
1. Google Business Profile Optimization
- Changed the hours of operation, business categories, meal lists, menus, and contact number, and added geo-tagged images to improve the local presence.
- Regular Post Updates & Review Management
- Responded to all reviews, both good and bad, and actively encouraged users to add their feedback and posted weekly offers and updates.
2. Driving Directions & Map Integration
Added the google map pin to the website ensuring users can access the map for easier navigation and ensuring the google maps pin is correctly placed.
Key Performance Indicators
The Satguru Meals case study provides a good example of how DG Rocket focused their digital marketing efforts, achieving measurable results in Search Engine Optimization (SEO), direct traffic, social media engagement, and lead generation. For these KPI metrics and results, please see the following Brief:
Achieving Target Metrics
Top 3 ranking for “Tiffin Service in Scarborough”
The website managed to reach the top 3 positions on google within a few months for the competitive keyword “tiffin service in scarborough.”
As a testament to achievement of the objectives set in our on-page and off-page SEO strategy, we can confirm this keyword continuously sustained high-value local traffic to the tiffin service website.
Keyword Coverage
- The website started ranking for other variations of the primary keyword, such as:
- “VegTiffin Scarborough” “tiffin service in toronto” “Indian tiffin service in mississauga”
- Incremental Improvement of Traffic on the Website
Before Recovery:
Due to hacking, organic traffic to the website was practically zero. Post technical recovery and the execution of SEO:
- Organic sessions increased by 300% within 3 months.
- Return users surged, a favorable sign of trust in the brand.
- Local visit metrics showed month-over-month growth through Google Analytics.
- Improvements in Bounce Rate and Average Duration on Page
- The metrics of user interaction saw notable improvement alongside faster loading speeds and better streamlined content:
- Achieved a reduced bounce rate by 28%
- Session Duration Averaged Increased Sessions lasting longer than two minutes
Social Media Metrics
Enhanced Reach of Followers
- Surged on Instagram from under 100 to above 800
- Facebook likes improved 5 times after optimization of the page and advertisement campaigns
Content Dissemination with Engagement
- Spontaneous reach was recorded at 400% due to consistent posts, releases, and shares being shared & posted regularly
- Average engagement per post skyrocketed by 300%, making it a norm to comment and share.
- Best performing customer feedback reels, regularly edited-for-height polls, and meal clip reels achieved between 1,000-1,200 views organically with no promotions used.
Customer Acquisition
- Form Filling Leading to Sales and Inquiries
- Inquiries to the website forms increased by 150% from March to April due to ranking recoveries and enhancements.
- Voice Conversations of Students regarding meal plans have become regular as a result of the direct students’ WhatsApp chat button streamed onto the site.
- Calling through Google Business Profile was increasing rapidly, confirming the effectiveness of the local SEO strategies and GMB optimizations.
Client Testimonial
Quote from the Business Owner, Satguru Meals
“Our business was suffering because our website got hacked. We were not able to get any traction online, and for the most important keyword for our business, ‘tiffin service in Scarborough’, we were nowhere to be found. That’s when DG Rocket came in. From getting our website secured to restoring its SEO health, they have been amazing. Their team not only got us back on our feet, but they also helped us achieve top ranking for key terms. Now we have more inquiries than we ever had before, our social media presence has skyrocketed, and it is safe to say that we could not be happier with the results. ”
– Owner/Manager, Satguru Meals
Conclusion
Key Accomplishments
DG Rocket was able to achieve amazing results for Satguru Meals through a blend of social media marketing, local SEO, strategic keyword optimization, enhanced technical SEO, and recovering from the SEO damage. The company has now proudly attained a Top 3 position for the important keyword “tiffin service in Scarborough,” thrives on significant traffic during peak hours, and enjoys increased engagement on social media. Most importantly, the company is receiving a growing number of inquiries and leads coming in through numerous customer contact channels, including contact forms and WhatsApp.
The Importance of Strategic Recovery and Other Consistent Efforts
DG Rocket put a lot of thought into overcoming the technical complications of the hacking incident alongside implementing a powerful digital marketing strategy; this blend of diverse efforts is what drove long-term growth and allows us to say with confidence that this was not a single effort. This blend of consistent practices is what allows us to say that Satguru Meals regained its lost reputation and market share, and enables us to wish them the best for their future achievements.
DG Rocket can escalate your digital presence Today. Do you want us to achieve the same success for you? Don’t hesitate to reach out to us and we’ll customize a plan specifically designed for you to help you recoup, expand, and thrive in the ecommerce world.
