Case Study – Jindal Gastro liver Hospital
Client Overview
Jindal Gastro Liver Hospital is perhaps the best super-specialized health care center in India, located at Sirsa, Haryana. It specializes in providing services for gastrointestinal and liver disorders. The hospital is well-reputed for gastroenterology, endoscopy, and hepatology, and equips patients with the needed specialized treatment.
The success of this hospital comes from the relentless effort of Dr. Sandeep Jindal, one of the most caring and experienced gastroenterologists in Sirsa. He is best known for his clinical skills and for how he places the patient at the center of his treatment. Dr. Jindal’s experience in handling complex cases of digestive and liver diseases has helped the hospital gain a reputation as a center of excellence for the area.
Along with these, Jindal Gastro Liver Hospital offers diagnostic endoscopy, colonoscopy, and managing liver diseases such as diabetes, acidity and ulcers, jaundice, fatty liver, IBS, and many more. With the advanced medical instruments in the hospital, one can hope to receive the utmost faith and helps treat the patients as per complete detail.
As a consequence of the rise in word-of-mouth appreciation concerning the hospital and successful outcomes for the patients, it has earned a great reputation as the most trusted and skilled gastroenterology hospital in Sirsa and the nearby areas.
Objectives
Enhance Jindal Hospital online visibility and brand recognition through strategic social media marketing.
Implement effective lead generation strategies to drive inquiries and conversions.
Optimize the company's website to improve user experience and increase online conversions.
Awareness among people about the hospital.
Awareness among people about the hospital.
Achievements
Brand Recognition and Reputation
Targeted Lead Generation per month
Boosted Website Performance
Rise in Enrollments through Social Media
Business is consistently growing with high- quality leads.
Goals & Objectives
Working together with DG Rocket Digital Marketing, the primary focus for Jindal Gastro Liver Hospital was to increase their digital reach to attract more patients from Sirsa and nearby regions. The hospital, albeit well-known locally, realized that online presence is critical these days, especially when patients seek specialized services.
These are the goals that were set within this partnership:
- To increase organic visibility on searches with high intent, as well as based on location, the hospital can bound regionally with phrases like “gastroenterologist in Sirsa,” which would be incredibly beneficial for patients needing diagnostic and therapeutic services for gastroenterology and hepatology disorders.
- Create cohesive social media accounts and as such, increase hitherto untapped awareness of various gastrointestinal diseases alongside the promotional advertisement of the achievements and especially success stories of the hospital to its audience through social media.
- Shift the queries and appointment bookings that come through the hospital’s website and social media streams, as well as optimize the user experience, content, and run targeted campaigns.
- Apart from the ranking objectives, these metrics also aimed to strengthen the trust with the hospital’s target audience, so a digitally transformative trust engagement strategy is what DG Rocket set out to employ.
Recognized Issues
Prior to the affiliation with us, Jindal Gastro Liver Hospital had various digitally-marketed concerns needing their development and patient outreach activities addressed.
Ignored or Missing Keyword Omissions
Despite the medical facilities being of a high standard, the hospital’s website practically suffered from the absence of the keywords, “gastroenterologist in Sirsa” or any local variant. The absence of visibility meant the prospective patients would encounter hurdles in locating the hospital’s services through search engines.
Little or No Social Media Presence
Social media was present as accounts run by the hospital. Posting and engagement activity was listed as infrequent and at a lower level than average. This limited ability to reach local audiences and provide healthcare educations as well as share testimonials through awareness campaigns.
Severe Lack of Local SEO & Google My Business Visibility
The Google My Business (GMB) profile of the hospital was untidy, along with other social media accounts. Critical components lacked glaring and general activity, such as posting reviews plus photos, posted had long ceased activity. This greatly affected the ability to be seen on the local three-pack by Google Maps or enacting the search gastroenterologist in Sirsa.
Website Functioning
- The web issues regarding page speed, content gaps, and user experience in general were overflowing the website.
- SEO elements such as informative internal links and convincing content designed to educate users or convert visits into consult requests were absent.
- These weaker elements enable us to create effective and targeted digital marketing strategies to reach the desired audience for Jindal Gastro Liver Hospital.
Methodology and Tactics
To help Jindal Gastro Liver Hospital achieve dominance within their region online as well as increase visits to their facilities, DG Rocket designed a comprehensive digital marketing strategy, which included SEO, content marketing, social media, and analytics. The following is a summary of the action taken:
SEO strategy
As part of industry peer benchmarking, exhaustive keyword research was performed and included compilation of all hospital specialties and services. Also local gastroenterologist keywords were part of this exercise, such as ‘gastroenterologist in Sirsa’, ‘liver specialist Sirsa’, and ‘endoscopy center in Sirsa’ were taken into account.
Enhancements and Changes to On-Page SEO
- Title tags, meta descriptions, and subheadings (H1, H2s) were populated with medically oriented local keywords relevant to the practice’s services.
- Clearing online appointment and contact forms filled to satisfy the requirement of surpassing citation in the service accessibility category, which requires changes.
- Existing content had to be modified to improve accuracy, medical relevancy, readability, and precision for the targeted served region.
Corrective Measures in Technical SEO
- The page loading speed, together with the responsiveness of the site to mobile and tablet devices, was improved by image lowering, code reduction, and caching.
- There were entire site structural reorganizations in a way that improves page-to-page arrow navigation and site stored equity which improves site ranking.
Google My Business (GMB) Optimization
- I enhanced GMB profile by uploading photos of the hospital and its departments. I incorporated services offered by the hospital and included “gastroenterologist in Sirsa” and other relevant terms for optimization.
- Other services offered under GMB Optimization were adding patient photos, marking services offered, adding relevant phrases, and reviewing solicitations left by patients. Also, all questions posed in the Q&A were addressed, and GMB citations marked had uniformity.
Content Marketing
- DG Rocket planned and implemented a sophisticated marketing campaign aimed at content creation to stimulate interest from the target audience on both educational and informational fronts.
- Published regularly and authored blogs on a wide array of topics such as bowel problems, tips for taking care of the liver, patient wellness, and endoscopy queries.
- These blogs were intended basically for building education and trust with the patients and included strategically selected phrases like “gastroenterologist in Sirsa.”
- Content created underwent medical review to ensure compliance with the professional standards of Dr Jindal and the internal standards of the hospital.
Social Media Optimization & Marketing
For enhancing the hospitality division’s engagement on social media (Facebook, Instagram), we concentrated on hyperlocal strategies to maximize effect:
Creation of a content strategy for specific days of the month, seasonal changes, and preferences, keeping interests at the focus, cut out of the calendar.
Routine posts:
- Teaching Informatics and Educational Marketing of liver/gastrointestinal surgery, liver and gastrointestinal diseases for patients
- Chronic testimonials and recovery stories, “stories” of success and emotional bonds.
- Updates about the hospital, including milestones and glimpses behind the scenes for the audience.
- Informative slides and videos were made for better outreach, increased engagement, and sustained interest among patients.
- Regional hashtags as well as geo-targeting were used to enhance posts and directly connect to the users in Sirsa.
Analytics & Reporting
In a bid to sharpen our strategies, we undertook an extensive collection of analytical measures:
Website traffic and engagement of the users were tracked using Google Analytics and Google Search Console. These tools also revealed the ranking and usage of keywords and provided value for monitoring keyword trends.
Audience expansion, individual post engagement, and audience reach data were tracked through Meta Business Suite (Facebook/ Instagram Insights).
Each month, the reports produced are captured:
- An increase in the usage of targeted keywords like “gastroenterologist in Sirsa” showed improvement in rankings.
- Social engagements showed improvement.
- There was an increase in the submissions of lead forms alongside requests for appointments, as well as calls from the website and GMB profile.
- These strategies continue to shape our monthly plans to ensure we manage the defined growth areas for sustained success.
Results Achieved
Through our tailored digital marketing strategies, Jindal Gastro Liver Hospital saw improvements in its SEO, social media, and lead generation activities. The partnership with DG Rocket boosted their digital presence alongside physical patient visits.
Top Ranking for Local Keywords
The hospital identified local keyword optimization as their primary focus for search engine optimization (SEO), which included:
- Only a few months after implementing our SEO strategy, the hospital’s site started appearing on the first page of Google for high-intent search queries such as:
- “Gastroenterologist in Sirsa” – currently maintains top ranking.
- “liver specialist in Sirsa”, “best endoscopy in Sirsa”, and other related phrases.
This heightened the number of site visits during the specified duration as people conducting local searches would encounter the hospital effortlessly.
4x Increase in Website Visitors
Due to the on-page SEO technical edits and content marketing, the website has recorded:
- 400% increase in monthly website visitors
- Significantly higher average session duration owing to more content-rich pages
- Reduced bounce rate indicates that the content was more relevant than before.
- The optimized content was relevant to the patients, not just from Sirsa but also from the neighboring districts.
Professional Activity and Presence Online.
- The marketing campaigns created and maintained a digital image for the hospital.
- There was an increase of more than two hundred fifty percent in followers on Facebook and Instagram.
- The engagement rates on educational content, testimonials, and doctor-highlighted videos improved.
- With the recognition gained by the hospital’s brand, many short clips and reels often surpassed ten thousand views.
- Patients were able to message Doctors directly, consulting them through social media, which built a level of trust among users.
Enhanced Inquiries and Patients’ Appointments
- The combined impact of social networks, a well-designed website, and improved keyword positioning led to a dramatic increase in inquiries and appointments.
- According to Google My Business, appointment booking via website contact forms and phone calls showed a significant increase.
- Patient leads generated from marketing activities were more than triple than before the introduction of digital marketing.
- Increased online reputation and presence boosted direct patient referrals and walk-ins.
Enhanced Google My Business Performance
- The gastroenterologist in Sirsa” profile had started appearing as the local pack’s top three results within user search queries.
- User reviews consistently rose along with highlighted 5-star ratings and highly positive feedback related to patient satisfaction.
- Views of the profile, requests for directions, and calls through GMB increased significantly every month.
Reviews / Customer Reviews
The most renowned gastroenterologist at Jindal Gastro Liver Hospital, Dr. Sandeep Jindal, shares the impacts of DG Rocket’s digital marketing on his personal practice.
“Seeing the changes that working with DG Rocket has brought us, it is fascinating how we now engage with patients. When you optimized our website, we were and still are on top of the most important keywords for which we used to throw a lot of money into selling ads, ‘Sirsa gastroenterologist’. The team helped us not just enhance our online presence, but our social media presence as well. Now, we can communicate with the community which we serve. The results are clear for everyone to see; more patient inquiries, increased website traffic, and enhanced reputation in this region. We remain deeply appreciative of the work DG Rocket has done for the Hospital.”
Conclusion & Next Steps
The accomplishments made together with DG Rocket and Jindal Gastro Liver Hospital have achieved what can only be described as a great leap in digitizing the hospital.
By targeting local high intent keywords such as “gastroenterologist in Sirsa”, leveraging social media outlets, and making some modifications to the website, we helped the hospitals gain search engine prominence and interact with more patients needing specialized services.
Now, due to the redesigned strategic SEO approach coupled with strong active social media, the hospital has:
- Achieved unparalleled top-of-the-page positions for the most vital search queries, which greatly restricts the attained level of organic reach.
- Expanded patient traffic and appointment bookings via the website and calls.
- Enhanced followers on social media and participation from the community.
- Trustworthy local traffic as a consequence of an optimized Google My Business profile.
In continuing this partnership focus will remain on sustaining this success along with advancing:
- Proactive competing SEO strategies to ensure the hospital maintains an overpowering presence for newly emerging services and keywords.
- A proactive content strategy for the patients ensures certain to are medically educated the patients while strategically remain in the lead.
- Moving forward, social media campaigns designed to boost engagement at the local level will highlight patient testimonials, advanced medical instruments, and relevant health advice.
DG Rocket’s wider marketing plan has developed Jindal Gastro Liver Hospital’s digital presence and cemented the trust of the community in the hospital as the leading gastroenterologist in Sirsa.
The accompanying objectives of the hospital’s digital development strategies can certainly be fulfilled while guaranteeing them the dominating position in the region for gastroenterological services.
Are you looking to improve your local digital visibility? Get in touch with DG Rocket, implement tailored healthcare marketing strategies, and see your hospital rise in online rankings. Together, we will cultivate an accessible digital identity that your community can rely on.
